Social Media: Content

Content
How do you know when to post social media content?
– If there’s a deadline for e.g. an event
– When your audience are online
– Spreading your content

Why it might help to use a content calendar
A content calendar helps you plan your social media content schedule, when things should be published (time + date), on what platform and what type of content it will be (video, image, text etc).

Management Tools
Management tools, such as HootSuite, allow you to access and use all the features of your social media accounts in one place, making your social media activity efficient.

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Measurements
Why do we measure?
We want to know if what we’re doing/publishing is working and so we can improve.
What do we measure?
Likes, shares, comments
How do we measure?
Analytics

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Example of Twitter Analytics

Voice
Different tones of voice depending on the person you’re talking to or what you’re talking about.

Examples of different tones of voice
Gov.uk
– Serious
– Formal
– To the point
B&Q
– Informal
– Friendly
– Kind
– Encouraging
– Personable
– Conversational
– Relaxed
Innocent
– Happy
– Fun
– Lighthearted
– Informal
– Kind
– Creative
– Gentle

What is your voice?
Tips:
– Does each descriptive word have a viable opposite?
– Can you think of a celebrity that has the same tone of voice as your company? Write it in the tone that they would use.
– Include (around) 3 impactful keywords in your content that will make an impression on your audience.

Wired Sussex’s tone of voice:
– Friendly
– Personable
– Informal
– Concise
– Conversational

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The Talent2017: Skills Summit will offer delegates the chance to update and expand their knowledge on how they can find, train and retain the talent they need to successfully grow their organisation.

We’ve got a full-day programme of expert speakers, workshops and best practice business case studies, with practical takeaways for your business.

If you’re a business owner or manager, or if you work in HR, careers or training, and would like to gain practical insights for your management strategy, this event is for you!

More information and registration here:… (*)

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Don’t miss Wired Sussex’ Talent2017 Jobs Fair on Wednesday 15th March at the Jurys Inn WaterFront from 10am – 4pm.

The largest digital, media and tech specific jobs fair in the South East.

Free to attend & you can pop along at any point in the day, just register here for a ticket:…

Social customer service
Why?
– Easy
– Quick
– Efficient
– Visible
– Transparency
– Expectation
What makes good customer service?
– Empathy
– Quick
– Apologetic
– Useful + relevant
– Friendly
– Focused
– Patience
– Humility
– Knowledge
– Getting to know your customer/s

 

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